Broadcast Media

         The first type of media technology we will discuss is known as broadcast media. “The term broadcast media is really a broad range term that is used to describe a number of media outlets” (mbcnet, 2012). Broadcast media consists of using the television and radio to relay their messages to their audiences. Televisions and radios are available to numerous amounts of people throughout the world so this allows information to be passed on to large amounts of people in a short amount of time.

The use of the radio “remains the most powerful, and yet the cheapest, mass medium for reaching large numbers of people in isolated areas” (FAO, 2012). The radio is a great way to pass on information as it is happening. When the radio was first designed it was used to broadcast world events and stories that took place nationwide (mbcnet, 2012). Today the radio is used to broadcast events that take place locally.

The radio is also a good source used to listen to music. There are several radio stations that play a variety of different music genres. People can also listen to football and baseball games being commentated as they are being played live through the radio.

The television is another popular medium used to broadcast messages to a large audience. Televisions can be found in almost every home and most homes have more than one television. The use of the television allows people to view the news being broadcasted to them. The news can be viewed from a local television station or can be news viewed from around the world. Television allows us to see the effects of the news through visual images.

            
References

FAO. (2012). Communication approaches. Retrieved on April 19, 2012 from http://www.fao.org/DOCREP/X2550E/X2550e04.htm.

Mbcnet. (2012). Communication Connection. Retrieved on April 20, 2012 from http://www.mbcnet.org/category/radio.