Outdoor Media

The last type of media technology we will discuss is the use of outdoor media. Outdoor media consists of using billboards and fliers to relay their messages to their audience. The audience for this type of media depends on what is being advertised. Most information that is being advertised consists of advertisements for businesses and different consumer products.

The location of your billboards and fliers is important and critical in order for your information to be successfully obtained by your audience. Big cities are a good location for outdoor media because there is a large amount of people living and working within the city. By posting billboards and fliers in areas where you know people will be allows your information to be viewed. Many people use public transportation in big cities so a lot of times outdoor media can be found near these areas. Outdoor media can also be found in locations of cities where people frequent most often.

Cities that attract a lot of tourists use a lot of outdoor media. Cities like Las Vegas are surrounded by many different types of outdoor media. There are billboards and fliers on just about every corner and street. People stand in the middle of the sidewalk and hand out fliers and businesslike cards to spread their information to their audience. You can even find billboards and advertisements located on the sides of taxis and other vehicles. In Las Vegas there are trucks that have lighted billboards in their beds and the driver goes around the city driving back and forth to draw attention to their billboard to try to spread their message to their audience.

 This use of outdoor media is considered one of the least effective types to use because your message will only be received if your audience sees your billboards and fliers. That means people have to be in the area where your things are being advertised and they must be placed in a way they can be easily viewed. Placement is the key to the success of this type of media technology.